UNITED STATES
OMB APPROVAL
 
SECURITIES AND EXCHANGE COMMISSION
OMB Number:  3235-0058
   
Expires: May 31, 2012
 
Washington, D.C. 20549
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FORM 12b-25
  
   
SEC FILE NUMBER
   
000-52376
 
NOTIFICATION OF LATE FILING
  
     
     

 
(Check One):   x Form 10-K  o Form 20-F   o Form 11-K  o Form 10-Q   o Form 10-D     o Form N-SAR  o Form N-CSR

For Period Ended:  March 31, 2011
[   ] Transition Report on Form 10-K
[   ] Transition Report on Form 20-F
[   ] Transition Report on Form 11-K
[   ] Transition Report on Form 10-Q
[   ] Transition Report on Form N-SAR
For the Transition Period Ended:

Read Instruction (on back page) Before Preparing Form. Please Print or Type.
Nothing in this form shall be construed to imply that the Commission has verified any information contained herein.

If the notification relates to a portion of the filing checked above, identify the Item(s) to which the notification relates:
 

PART I -- REGISTRANT INFORMATION
Profire Energy, Inc.
Full Name of Registrant
n/a
Former Name if Applicable
321 South 1250 West, #3
Address of Principal Executive Office (Street and Number)
Lindon, Utah 84042
City, State and Zip Code

PART II -- RULES 12b-25(b) AND (c)

If the subject report could not be filed without unreasonable effort or expense and the registrant seeks relief pursuant to Rule 12b-25(b), the following should be completed. (Check box if appropriate)

 
(a)      The reason described in reasonable detail in Part III of this form could not be eliminated without unreasonable effort or expense;
 
x
(b)      The subject annual report, semi-annual report, transition report on Form 10-K, Form 20-F, 11-K, Form N-SAR or Form N-CSR, or portion thereof, will be filed on or before the fifteenth calendar day following the prescribed due date; or the subject quarterly report or transition report on Form 10-Q, or subject distribution report on Form 10-D, or portion thereof, will be filed on or before the fifth calendar day following the prescribed due date; and
 
(c)     The accountant’s statement or other exhibit required by Rule 12b-25(c) has been attached if applicable.


 
 
 

PART III -- NARRATIVE

State below in reasonable detail the reasons why Forms 10-K, 20-F, 11-K, 10-Q, 10-D, N-SAR, N-CSR, or the transition report or portion thereof, could not be filed within the prescribed time period.

The annual report of the registrant on Form 10-K could not be timely filed because management requires additional time to compile and verify the data required to be included in the report.  The report will be filed within fifteen calendar days of the date the original report was due.

PART IV -- OTHER INFORMATION

(1)
Name and telephone number of person to contact in regard to this notification

Andrew Limpert                                                             801              796-5127                               
(Name)                                                                         (Area Code)                           (Telephone Number)

(2)
Have all other periodic reports required under Section 13 or 15(d) of the Securities Exchange Act of 1934 or Section 30 of the Investment Company Act of 1940 during the preceding 12 months or for such shorter period that the registrant was required to file such report(s) been filed?  If answer is no, identify report(s).
x Yes ¨ No

(3)
Is it anticipated that any significant change in results of operations from the corresponding period for the last fiscal year will be reflected by the earnings statements to be included in the subject report or portion thereof?
x Yes ¨ No
 
If so, attach an explanation of the anticipated change, both narratively and quantitatively, and, if appropriate, state the reasons why a reasonable estimate of the results cannot be made.
 
The Company anticipates that during the year ended March 31, 2011 total revenues will have increased by approximately 35% compared to the fiscal year ended March 31, 2010.  The Company believes this increase is attributable to increasing oil prices during the first half of the fiscal year and a stabilizing of the worldwide economy coupled with the Company’s efforts to expand its market, which led to increased sales.

The Company believes that total operating expenses will have increased approximately 23%.  This increase was largely attributable to increases in general and administrative expenses and payroll expense resulting from the continued growth of the Company.

As a result of total revenues growing more quickly than total operating and other expenses, the Company expects to realize total comprehensive income of approximately $2,000,000 or $0.04 per share for the fiscal year ended March 31, 2011 compared to approximately $1,775,000, or $0.03 per share for the fiscal year ended March 31, 2010.
 
 
 
 





Profire Energy, Inc.                                                                               
(Name of Registrant as Specified in Charter)

has caused this notification to be signed on its behalf by the undersigned hereunto duly authorized.



Date:              June 29, 2011                                                              By  /s/ Andrew Limpert   
Andrew Limpert
Chief Financial Officer