Profire Energy, Inc. Hires Service Manager

LINDON, UT and EDMONTON, AB -- (MARKET WIRE) -- 04/16/10 -- Profire Energy, Inc. (OTCBB: PFIE) is pleased to announce the appointment of Brendan Frank as Service Manager for both the Canadian and soon to be open U.S. markets. Mr. Frank has been involved in the oil field combustion industry for the past 15 years. His extensive knowledge and experience will provide Profire with strong leadership in its service division.

Mr. Harold Albert, Profire Energy COO, stated, "We are excited to have Mr. Frank join our Company. He will be a valuable part of the Profire team as we continue to grow our markets and products."

Mr. Frank will be responsible for day-to-day scheduling, expanding the service division, training and hiring new field technicians and addressing customer and burner-related issues. He will also spend time in the U.S. developing relationships and providing support for future product launches.

Profire Energy manufactures, installs and services oilfield burner management systems and related combustion products. Its products aid oil and natural gas producers in the safe, efficient, development and transportation of carbon-based fuels. Profire's current lead product is the Profire 1100, which is a burner management system for atmospheric natural draft burners.

To learn more about Profire's products and services, please take a moment to view the Company's website at

The information contained in this release includes forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially. Certain statements contained herein constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied. Forward-looking statements involve risks and uncertainties, including but not limited to, risks described in the Company's periodic reports on file with the Securities and Exchange Commission.

For inquiries please contact Andrew Limpert, CFO
(780) 960-5278, E-mail: Email Contact