Profire Energy Adds New Mid-Range PF1800 Burner Management System to Product Line

New PF1800 System Offers Simplified Burner-Management Functionality, Available in June

LINDON, Utah, May 29, 2013 (GLOBE NEWSWIRE) -- Profire Energy, Inc. (OTCBB:PFIE), a technology company which manufactures, installs and services burner management systems and other combustion management technologies for the oil and gas industry, today announced the release of a new burner management system (BMS), named the PF1800. The system is designed to enhance the company's product line by providing fundamental burner management functionality without all the enhanced benefits of the company's flagship PF2100 system.

"We believe the PF1800 fills a gap in the industry's available burner management technology," said Brenton Hatch, chief executive officer of Profire Energy. "Currently, the industry is generally offered two products: a basic sparker-system, or a full-featured burner management system. The PF1800 offers a mid-range option for customers who don't need the enhanced features of our PF2100 system, but still require a safe re-ignition option with some burner management capabilities."

The new system will be available beginning in June 2013, with full CSA/UL approvals to current codes. Once launched, the company anticipates the PF1800 will appeal to a smaller market segment than its PF2100 system, due to its simplified feature-set:

"It's worth noting that the PF1800 does not have the versatility or capability of our flagship PF2100 system," said Patrick Fisher, Lead Product Designer at Profire Energy. "For example, the PF1800 provides only basic fuel-train control, and does not have the integrated features or expandability of the PF2100. The focused functionality of the PF1800 will, however, prove a viable option for a specific segment of our customers."

The system is already installed on select sites in North America, and can be purchased by contacting a Profire Energy representative. To learn more about the PF1800 or other Profire Energy products, please visit www.ProfireEnergy.com

About Profire Energy, Inc.

Profire Energy assists energy production companies in the safe and efficient transportation, refinement and production of oil and natural gas. As energy companies seek greater safety for their employees, compliance with more stringent EPA standards and enhanced margins with their energy production processes, Profire Energy's burner management systems are increasingly becoming part of their solution. To learn more about the company's products and services, please visit www.ProfireEnergy.com. Profire Energy has offices in Lindon, Utah; Houston, Texas; and Edmonton, Alberta, Canada.

Cautionary Note Regarding Forward-Looking Statements. Statements made in this release that are not historical are forward-looking statements. This release contains forward-looking statements, including, but not limited to statements regarding the need for a more simplified burner management product and the existence of a market for the PF1800, including the type of customer for whom this product might be a viable option. All such forward-looking statements are subject to uncertainty and changes in circumstances. Forward-looking statements are not guarantees of future results or performance and involve risks, assumptions and uncertainties that could cause actual events or results to differ materially from the events or results described in, or anticipated by, the forward-looking statements. Factors that could materially affect such forward-looking statements include certain economic, business, public market and regulatory risks and factors identified in the Company's periodic reports filed with the Securities Exchange Commission. All forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements are made only as of the date of this release and the Company assumes no obligation to update forward-looking statements to reflect subsequent events or circumstances. Readers should not place undue reliance on these forward-looking statements.

CONTACT: Profire Energy, Inc.
         Andrew Limpert, CFO
         (801) 796-5127

         Profire Energy, Inc.
         Nathan McBride, Finance & Communications
         (801) 796-5127

         RedChip Companies, Inc.
         Brendan Hopkins
         1-900-RED-CHIP (733-2447), ext. 134

Released May 29, 2013