Profire Energy Submits Patent Application for Demonstration Version of Burner Management System

Patent Protection Sought for Mobile BMS Unit Used to Show Oil and Gas Vendors How Profire BMS Can Lower Costs and Improve Efficiency and Safety

LINDON, Utah, Aug. 22, 2012 (GLOBE NEWSWIRE) -- Profire Energy, Inc. (OTCBB:PFIE), which manufactures, installs and services burner management systems (BMS) for the oil and gas industry, today announced that it has filed a patent application related to the company's new mobile BMS demonstration unit.

The application is intended to protect a proprietary mobile demonstration unit used by Profire Energy's sales and marketing teams to display the product's functionality to potential clients in virtually any location, something that was not previously possible. The unit allows the company's sophisticated BMS to be safely transported in a protective, eccentric-hinge case and then displayed easily when needed.

"The new demo unit will be a powerful resource to demonstrate the benefits our burner management systems offer," said Justin Hatch, vice president of business development, Profire Energy. "It allows us to simulate almost exactly how a Profire BMS operates in the field. As a result, prospective customers can see the significant potential our burner management systems have to improve efficiency, increase safety, and ultimately make their companies more profitable."

Profire Energy has increased its efforts to protect its intellectual property and maintain legal control of its products as it continues to develop new products and features that meet the safety, environmental and regulatory needs of the oil and gas industry.

To learn more about Profire or its products, please visit www.ProfireEnergy.com.

About Profire Energy, Inc.

Profire Energy assists energy production companies in the safe and efficient transportation, refinement and production of oil and natural gas. As energy companies seek greater safety for their employees, compliance with more stringent EPA standards and enhanced margins with their energy production processes, Profire Energy's burner management systems are increasingly becoming part of their solutions. To learn more about the company's products and services, please visit www.profireenergy.com. Profire has offices in Lindon, Utah; Houston, Texas; and Edmonton, Alberta, Canada.

The Profire Energy, Inc. logo is available at https://www.globenewswire.com/newsroom/prs/?pkgid=13229

Cautionary Note Regarding Forward-Looking Statements

This release contains "forward-looking" statements regarding the potential uses and benefits of the company's mobile BMS unit, as well as the potential benefits and protections provided by a patent application, and the company's intentions to pursue intellectual property protections in the future. All forward-looking statements are subject to uncertainty and changes in circumstances. Forward-looking statements are not guarantees of future results or performance and involve risks, assumptions and uncertainties that could cause actual events or results to differ materially from the events or results described in, or anticipated by, the forward-looking statements. Factors that could materially affect such forward-looking statements include certain economic, business, public market, regulatory and legal risks and factors identified in the company's periodic reports filed with the Securities Exchange Commission. All forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements are made only as of the date of this release and the company assumes no obligation to update forward-looking statements to reflect subsequent events or circumstances. Readers should not place undue reliance on these forward-looking statements.

CONTACT: Profire Energy, Inc.
         Andrew Limpert, CFO
         (801) 796-5127

         Snapp Conner PR
         Kelly Wanlass
         (801) 602-4723

Released August 22, 2012