Profire Energy, Inc. Engages Leading Middle Market Investment Banker

LINDON, UT and EDMONTON, AB -- (MARKET WIRE) -- 10/04/11 -- Profire Energy, Inc. (OTCBB: PFIE) today announced that a New York based leader in middle market investment banking has been retained as the Company's Investment Banker to advise the company with its public market awareness efforts, provide financing in the event of a need for an acquisition, and to assist the Company in undertaking the necessary steps to qualify and prepare the Company for a potential listing application to the Amex or NASDAQ.

The Investment Bank is a full service boutique brokerage operation established in 1984 with middle market corporate finance, wealth management and trading services. They are also a leader in investment banking and sourcing acquisition capital through its broad institutional and retail networks. The premiere full service investment firm has over 240 registered representatives in 13 corporate locations throughout the East Coast of the United States. The Investment Bank also actively manages over $3 billion of retail customer assets, has clients in all 50 states and overseas, and is a member of the FINRA/SIPC. The Investment Bank's management serves as board of directors of NYSE, AMEX and NASDAQ listed companies. The experience gives them global expertise with knowledge of markets and business practices.

Brenton W. Hatch, Chief Executive Officer of Profire Energy, Inc., commented, "As we continue to grow our operations and expand our customer base, we remain committed to driving increased value for our shareholders. With this in mind, we have found a partner that has a proven track record in assisting companies reach the next stage of growth. Profire is rapidly demonstrating the value of its burner management systems and has been reaching record sales levels in recent quarters. By retaining this Investment Firm, we can position the Company on a national exchange and achieve the necessary financing to further expand our operations whether it be through strategic acquisitions or continued internal growth."

About Profire Energy, Inc.
Profire Energy, Inc. manufactures, installs and services oilfield combustion management systems and related burner products. Its products and services aid oil and natural gas producers in the safe and efficient development and transportation of carbon-based fuels. The Company's lead products are the Profire 2100 and the Profire 1100, which are burner management systems that provide reliable management and ignition of combustion burners and associated vessels such as separators, dehydrators, line heaters, incinerators, etc. that oil and gas producers rely on.

To learn more about Profire Energy's products and services, please take a moment to view the Company's website at www.profireenergy.com. Profire has offices in Lindon, Utah, U.S.A and Edmonton, Alberta, Canada.

The information contained in this release includes forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially. Certain statements contained herein constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied. Forward-looking statements involve risks and uncertainties, including but not limited to, risks described in the Company's periodic reports on file with the Securities and Exchange Commission.

For inquiries, please contact
Andrew Limpert
(801) 796-5127
E-mail: Email Contact

Source: Profire Energy, Inc.

Released October 4, 2011