Profire Energy Inc. Adds James E. Solomon to Its Board of Advisors

LINDON, UT and EDMONTON, AB -- (MARKET WIRE) -- 10/06/11 -- Profire Energy, Inc. (OTCBB: PFIE) announced today the appointment of James E. Solomon, CPA, as the initial member of its newly formed Board of Advisors. Mr. Solomon brings wide-ranging business expertise to support and accelerate Profire's goals of penetrating the US market and adding to its strategic brain trust.

A successful businessman who has been involved in the development of several multi-million dollar operations, Mr. Solomon's extensive business and professional background includes board seats and executive positions with a number of public and private corporations, such as Nevada Chemicals, Mining Services International and Broadcast International, where he currently serves as CFO and Corporate Secretary. His expertise includes strategic development, international expansion, joint venture partnerships and mergers/acquisitions.

As an Adjunct Professor at the Graduate School of Business of the University of Utah, he teaches strategy, marketing and entrepreneurship. Mr. Solomon held several management positions at Exxon Corporation from 1972 to 1980 and served as Vice President - Finance and Administration at Farm Management Company, one of the world's largest agricultural companies, from 1980 to 1983. Mr. Solomon graduated Magna Cum Laude from the University of Utah in 1972 and is a contributing author to a prominent accounting textbook.

"I'm excited to be part of the Profire team," Mr. Solomon stated. "I have watched the growth of the Company for several years and have been impressed with its innovative technology, strategic expansion plans and strong financial development. I'm also impressed with the size of the potential market for the Profire products and the market success of the new Profire 2100."

Brenton W. Hatch, Chief Executive Officer of Profire Energy, Inc, commented, "As Profire Energy enters into a period of rapid growth and development, we are extremely pleased to have the advice and support of Jim Solomon's broad financial and management experience.
As we move forward into new markets in the US and internationally, Profire will seek to bring onto our Board of Advisors more experts of this quality who will provide us with their unique strategic experience and insights."

About Profire Energy Inc.

Profire Energy, Inc. is a leading provider of burner management systems, servicing oil and gas producers around the world. The Company manufactures, installs and services oilfield combustion management systems and related burner products which aid oil and natural gas producers in the safe and efficient development and transportation of carbon-based fuels. The Company's lead products, the Profire 2100 and the Profire 1100, provide reliable management and ignition of combustion burners and associated vessels such as separators, dehydrators, line heaters, incinerators, etc. that oil and gas producers rely on to run reliable and efficient operations. Profire has offices in Lindon, Utah, U.S.A. and Edmonton, Alberta, Canada.

To learn more about Profire Energy's products and services, please take a moment to view the Company's website www.profireenergy.com.

Cautionary Note Regarding Forward-Looking Statements

This release contains "forward-looking" statements regarding the Company's expectations for the expansion of its newly formed Board of Advisors and for Company growth and development. All such forward-looking statements are subject to uncertainty and changes in circumstances. Forward-looking statements are not guarantees of future results or performance and involve risks, assumptions and uncertainties that could cause actual events or results to differ materially from the events or results described in, or anticipated by, the forward-looking statements. Factors that could materially affect such forward-looking statements include our ability to attract other qualified persons to the Board of Advisors, certain economic, business, public market and regulatory risks and factors identified in the Company's periodic reports filed with the Securities and Exchange Commission. All forward-looking statements are made only as of the date of this release and the Company assumes no obligation to update forward-looking statements to reflect subsequent events or circumstances. Readers should not place undue reliance on these forward-looking statements.

Contacts:
For inquiries please contact
Andrew Limpert
(801) 796-5127
E-mail: Email Contact

Source: Profire Energy, Inc.

Released October 6, 2011